Robert Wilbrink
Inspired by his experience in senior operations and marketing positions with Procter & Gamble, Lansing and Rona, Rob Wilbrink founded BMF to help independent retailers and hardware/building material manufacturers refine and execute their merchandising and marketing activities. As VP operations at Lansing Rob oversaw major store upgrades which drove strong growth in sales and profits despite the onslaught of box stores into the Toronto market. A mechanical engineer, Rob’s role at Rona as VP of Operations and Development for Ontario and the Maritimes included 22 store renovations and a new store during two years.

Philip Dwyer
Phil’s expertise in retailing was acquired during 20 years in grocery and 10 years in home improvement. Before BMF, Phil was Director of Operations responsible for all Cashway and Lansing stores plus a number of Home Centres. Phil works closely with many industry vendors to help strengthen their merchandising presentation and is responsible for merchandising and field operations.

Mike Frame
Mike’s thirty years of industry experience as a retailer with roles in national sales and marketing and business development for major buying groups gives him a unique understanding of the activities required for smooth projects. His active involvement with advisory boards, committees, and Associations provides Mike with a well rounded perspective and a wide network of contacts in the hardware and LBM sector.

Mike Serecin
Mike has more than 30 years experience developing interior and exterior retail layout and decor concepts. Besides running Beaver Lumber’s store planning department through the early 90’s, Mike has honed his skills at Sears, Rona, Lansing, Cashway and The Home Depot.

Sarah Wilbrink
After earning her BA from the University of Guelph, Sarah joined BMF and has several years of experience managing the design and construction of custom fixtures and displays for various retail and commercial sectors.