BMF Collaborates with CCM & Rawlings on Display Walls at July SDC Show

by | Jul 25, 2019

CCM skate display wall designed by BMF.Sports Distributors of Canada (SDC) recently held their July dealer show, and BMF was excited to present some creative merchandising solutions for hockey and baseball products. Our Retail Sales Manager Craig Wilbrink took an innovative approach to showing Source For Sports dealers how to better display these two major categories. Together with our Lead Designer Sara Chiarot, BMF created a massive freestanding structure in the SDC private sample room using our proprietary Flexline Display System.

Flexline is designed with retail sporting stores in mind, offering countless in-stock solutions to effectively display sporting goods. In our experience helping retailers across Canada and the USA, there is no better way to demonstrate the potential of the Flexline system than actually showing it with product.

SDC Exposition Displays

Here are the key elements that went into each display:

CCM Skate Wall Features:

  • Flexline Wall System
  • Fabric Graphics
  • Customized LED Light-boxes with DownlightingRawlings baseball display designed by BMF.
  • Flexline Skate Holders

Rawlings Wall Features:

  • BMF Fabric Graphics
  • Flexline Outriggers
  • Flexline Baseball Bat Attachments
  • Flexline Helmet Mounts
  • Flexline Glove Mounts

Collaborating with CCM and Rawlings Baseball to supply the products for this special presentation, we brought both brands together to share ideas and discuss future solutions for their product displays.

Our thanks to Sally Thorburn at SDC, Melissa Rhodes at CCM, and Randy Beatty at Rawlings Canada for putting this together with us.

Check out the article by Canadian Sporting Goods Association for more photos of the displays.


Burlington Merchandising & Fixtures provides innovative merchandising solutions to both retailers and vendors with a focus on driving sales and profitability. Contact us today to get started!

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