Absolutely everything, if done correctly. In the first of a series of four articles, building centre veteran Robert Wilbrink explains how to plan and execute a store’s renovation. This issue: the link between redesigns and branding.
The home improvement industry has been on a roll for several years now. But with a strong market comes greater competition. Box stores are making inroads in medium-size communities that just a few years ago were considered too small to support them. The friendly (or not- so-friendly) competitor across town is expanding his store and adding more selection. The Wal-Marts and enlarged Canadian Tires are taking pieces of market share that used to belong to the local independent dealers.