More Lessons In Merchandising Matters
We’ve helped hundreds of store owners effectively merchandise their products and increase their sales. In the course of doing so, I’ve learned some important lessons. I described six in the last issue. Here are more insider secrets to help you improve your business.
Respect the customer. Cus- tomers need to feel comfortable in your store. If they do they are likely to stay longer and buy more. They need space to move. We try to avoid aisle widths less than four feet and prefer five feet. Customers need to be able to move freely around service desks and strongly dislike dead ends and enclosed spaces.