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Yardstick Design & Merchandising

Burlington Merchandising & Fixtures (BMF) designs, manufactures, distributes and installs store fixtures for both vendors and retailers in the home improvement industry. Founder Rob Wilbrink has learned a thing or two about store fixtures and merchandising stores since founding BMF in 2003.

Yardstick Design & Merchandising

Federated Co-operatives Updates Stores

Retail co-operatives are investing in and updating approximately half of their home centre and building supply outlets across Western Canada.

Federated Co-operatives Updates Stores

The Power of Overhead Storage

Back in the ‘70s and ‘80s every building centre had a back stockroom and many had several. There just wasn’t room on the sales floor for the growing variety of products being developed for the DIY market. There were stores that had a complete replica of their showroom either in a upper level mezzanine or in a basement. Whatever didn’t fit on the shelf went to back stock.

The Power of Overhead Storage

Yardstick Design & Merchandising

For Rob Wilbrink, president of Burlington Merchandising & Fixtures, the opportunity to help retailers and vendors in the home improvement industry is a passion. Now celebrating their 10th anniversary, he and his team have helped countless retailers across Canada to upgrade and properly market their stores.

Yardstick Design & Merchandising

The BMF Story

When Rob Wilbrink Founded Burlington Merchandising & Fixtures (BMF) in 2003, it was to fill a void he believed existed in the industry. His goal was to create a turnkey solution for independent dealers who wanted to renovate their stores.

The BMF Story

Burlington Merchandising & Fixtures Inc.

The industry seems to have stabilized at a lower level with sales strongest in Saskatchewan and Newfoundland, followed by Alberta and our business is following the same geographic pattern. With the pie no longer growing as it had up until 2008, the focus has changed from a race to add locations to improving the performance and profitability of existing stores.

Burlington Merchandising & Fixtures Inc.

More Lessons In Merchandising Matters

We’ve helped hundreds of store owners effectively merchandise their products and increase their sales. In the course of doing so, I’ve learned some important lessons. I described six in the last issue. Here are more insider secrets to help you improve your business.

Respect the customer. Cus- tomers need to feel comfortable in your store. If they do they are likely to stay longer and buy more. They need space to move. We try to avoid aisle widths less than four feet and prefer five feet. Customers need to be able to move freely around service desks and strongly dislike dead ends and enclosed spaces. 

More Lessons In Merchandising Matters

Six Lessons in Merchandising Matters

I’ve seen many hundreds of stores in the last few years. Some are amazingly well merchandised, some are a travesty and most are somewhere between, their own- ers trying to figure out what to do to improve while coping with the pressures of everyday busi- ness. Here are some lessons I’ve learned along the way. 

Six Lessons in Merchandising Matters

High Performance Merchandising For The Home Improvement Industry

Burlington Merchandising & Fixtures (BMF) was established in 2003 to help independent retailers rennovate their store. It has evolved into a full service designer and distributor of store fixtures, and manufacturer of custom displays, while staying true to its primary mandate of delivering turnkey renovations for dealers. BMF has successfully executed full scale renovations in all parts of the country and has a much needed niche in LBM merchandising. Its new facility has enhanced the capacity to build displays for vendors and stock components for renovations.

High Performance Merchandising For The Home Improvement Industry

Renovating Your Store—Expense or Investment?

Don’t make any decisions about remodeling your store before you do the math

Many storeowners approach store renovations with trepidation. Their biggest concern: what will this cost? But what is cost? If you buy a car, it’s an expense because two years later it’s worth half what you paid for it and it doesn’t return any income while it depreciates. However, if you buy a boom truck, it’s an investment that also depreciates but hopefully generates enough income to provide a good return at the same time. So if you renovate your store is that an expense or an investment? 

Renovating Your Store—Expense or Investment?

Choose to Win Or Prepare to Lose

What is the correct way to respond to a market slowdown?

I attended an industry function recently where an acclaimed economist spoke eloquently about the tough times ahead and the need to avoid unnecessary risks, such as expanding your business. Sage advice, but taken out of context this could lead store owners to miss opportunities to win market share or, worse yet, watch as strong competitors steal market share away from them. I thought instantly of the story of the successful hot dog vendor who listened to the advice of his more educated son warning of a pending recession. Based on that advice, the vendor cut back on inventory and resigned himself to the inevitable drop in hot dog sales, creating, in effect, a self-fulfilling prophecy.

Choose to Win Or Prepare to Lose

Retail 101

The old adage that every advertiser knows that half the money they spend on advertising is wasted, they just don’t know which half, holds true for even the most sophisticated marketers.

Advertising is a form of communication. The problem is that you can’t have a personal conversation with every potential customer in your market so you have to rely on other ways of speaking to them. 

Retail 101

A Little Less Bright, Please

Colour can be used in many ways to complement a shopping environment and contribute to the branding of a store. In the earlier days of Home Depot, that meant painting everything but the cashiers' finger nails orange.Revy differentiated itself by painting its stores blue. Fixtures, counters, signs and hundreds of overhead doors were all drowned with Revy blue. Rona similarly relied on Rona gold and created monotone box stores through the late 1990s. The con- cept was to take the dominant colour in the logo and use it to dominate the environment. This was a literal interpretation of colour and a limited view of branding. The problem was that for customers, this environment was oppressive. They would get what they needed—then get the heck out!
A Little Less Bright, Please

Winning The Battle for Clarity

When is the last time you walked into your store pretending you were a customer? If you did, could you tell what store you were in? Could you quickly orient yourself so you could find the products you might be shopping for? Would you know exactly what business the store is in and why you should shop there or would you see a confusing collection of vendor signs and a mish/mash of products, colours, and fixtures?

Winning The Battle for Clarity

The Power of Cohesive Selling

When General Motors designs a car it does so from elevations. Vendor signs of every shape, size and colourthe outside in and then the inside out. It startswith marketing—creating a distinctive look and image that excites the target customer. Then, with the same customer in mind, the engine, transmission, suspension, interior and every other part in the car are designed to work together as one cohesive unit. 
The Power of Cohesive Selling

Contact Us

Burlington Merchandising & Fixtures

3100 Harvester Road, Unit 8
Burlington, ON, Canada L7N 3W8

P: 905 332 6652
F: 905 332 5821

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Our Mission

BMF PROFIT 500 winner

To drive sales and profitability for vendors and retailers in the home improvement industry via creative merchandising concepts and outstanding excecution.